Read all about! Announcing PaperBoy - the new rich media expandable ad that allows a user to browse a retailer's localized circulars right within their current online page. PaperBoy ads will be distributed via leading national and regional publishers, and powered and served by PointRoll. The ads will be geo-targeted and will only be displayed on local news and portal sites.
All of the unique localized sale data that fuels the PaperBoy ads will be supplied by ShopLocal. At this point, the only potential clients that can utilize this breaking technology are those retailers that currently receive SmartCircular services from ShopLocal.
Gannett, Knight Ridder and the Tribune Company are now selling PaperBoy placements on their approximately 200 local news sites, which reach about 80 of Nielsen's designated market areas. USAToday.com and Yahoo! will also offer it, targeting the offers based on user registration data.
Read full article at Click Z
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Read full press release at ShopLocal, LLC
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Click here to see a demo example of a PaperBoy ad
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