Tracking Web - to - Store Conversion Rates

Here is an interesting archive study that I just found. It discusses one research methodology for tracking W2S purchases. Since this study is over a year old, I really wonder if Wal-Mart is still leading these days, given that Target has made some large investments in this area. On such is the new concept they just launched called "More In Store" To check this new content area out that features exclusive in-store only content, go to: http://target.shoplocal.com/target/new_user_entry.asp?CatTreeID=601005

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Wal-Mart, Target Vie for Web-to-Store Leadership - 3 Jun 2004 Internet Retailer:

Wal-Mart tops Target in web-to-store sales, study says A Forrester study that looked at credit card data found that Wal-Mart leads retailers in its ability to convert online shoppers to bricks and mortar shoppers. This might also be skewed by the fact that Wal-Mart is the largest retailer in the world, with big-box stores almost ubiquitous in many parts of the U.S., making many of these web-to-store connections coincidental. Target proved to be the retailer best at converting store visitors to web shoppers, with almost a quarter at least visiting its site.