According to a survey study conducted by Scarborough Research (for the NAA), 78% of newspaper readers have used a free-standing insert (FSI) to help them plan an upcoming shopping trip. In addition, 76% of these readers said that these FSI ads helped them save money.
This is good news for the online circular market, as this only goes to prove that FSI's remain a great marketing vehicle to reach consumers with relevant local sale information.
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