1. Carefully Considered Major Purchases (like cars, jewelry & appliances)
2. Urgent, Disposable Goods (like food, office supplies and over the counter drugs)
Note: Both of the above graphs are from Forrester’s NACTAS 2006 Benchmark Survey
Wednesday, April 11, 2007
What Types Of Goods Are More Fitting For Research Online But Instore Purchase?
According to a March 2007 trend report by Forrester, there are two main types of goods that consumers are most likely to research online and buy in store (see below). This makes a lot of sense and based upon the internal ShopLocal research, this tracks really well with what categories are often the highest interest to our local shopping guests.
1. Carefully Considered Major Purchases (like cars, jewelry & appliances)
2. Urgent, Disposable Goods (like food, office supplies and over the counter drugs)
Note: Both of the above graphs are from Forrester’s NACTAS 2006 Benchmark Survey
1. Carefully Considered Major Purchases (like cars, jewelry & appliances)
2. Urgent, Disposable Goods (like food, office supplies and over the counter drugs)
Note: Both of the above graphs are from Forrester’s NACTAS 2006 Benchmark Survey
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