Coupons, Web Site Visits, Catalogs & Online Circulars Are The Most Influencial Ad Vechicles For Driving Multi-Channel Shoppers In-Store

Here is some very recent data released (eg aggregated) by eMarketer. Of particular interest was the influence that online newspaper ads had on in store purchases. Notice that it is one of the strongest drivers of multi-channel shopping. Also interesting, but not surprising, was the ever declining affect that newspaper print ads have



Along with the same study, eMartker also tried to shed some light on whom exactly these multi-channel consumers are. It appears that it is the typical online user - male, younger with a higher income.