The Proof Is Always In The Numbers

Here is some more empirical confirmation data points that the ever entertaining and omni-blog present Greg Sterling (from Sterling Market Intelligence) just shared with the group here at the conference...

• 89% of consumers making in-store purchases in key categories have conducted online research prior to purchase (source: BIGResearch)
  
• Major Yahoo consumer study: 88% of sales revenue generated from online advertising budgets of participating retailers came from in-store purchases (source: Yahoo!-comScore 2006 - 2007)
• 92% of Internet/search influenced consumer electronics purchases happened in local stores (source: TMG Directional Marketing 2007)
• 82% of the people using local search sites follow up their research with offline action (source: TMG Directional Marketing 2007)