Tuesday, March 07, 2006

Google Begins Running Remnant Space ROP Ads

Is the Sun-Times doing business with the Devil? It certainly seems so by the looks at a new trial program underway where Google is buying unused space in the Chicago paper and running relevant ads. Google (and for that matter, most of large online media players) have been really trying hard recently to further their inroads into all things local. This is a play that I don't think most people expected, but should be noticed. I for one am interested to see how this test turns out.

To read the full atricle, goto: http://www.chicagobusiness.com/cgi-bin/news.pl?id=19053

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