According to a Pew Internet & American Life Project (2005) survey, 70.6% of households with incomes of $75K or more say the Internet is their primary source of information when evaluating and comparing products
Tuesday, September 19, 2006
In a recent survey by The Multi-channel Shopping Transformation Study, The e-tailing group/J.C. Williams Group/Start Sampling , 2006, a sample group of consumer where asked, How frequently do you shop in the following ways? Below are the behaviors that the survey respondents indicated that they were very to somewhat frequently performing:
- Go to the store, then buy online - 19%
- Browse a website then buy in-store - 37%
- Receive an email, then buy online - 15%
- Receive a coupon then buy in-store - 60%
- Read a newspaper circular then buy online - 15%
- View a newspaper circular online then buy in-store - 34%
- Receive a catalog and buy online - 36%
- Receive a catalog and buy in-store - 25%
On average, your typically W2S shopper is:
Tuesday, September 05, 2006
Jupiter says: "Ther internet is expected to influence nearly half of all retail sales in 2010"
Burst Media says: "57% of shoppers 18 or older say the intenet is their primary source of information pre-purchase"