Here is a clip from a recent DM News article that demonstrates how much of a part web - to - store sales constitue for one major retailer. It just goes to show how powerful the W2S behavior pattern is becoming.
Multichannel Marketing is Key Says Shop.org
"Another key point is that Web-to-store traffic is a big business. Circuit City gets 50 percent of its customers visiting its Web site at www.circuitcity.com before coming into its store, Scott Silverman (executive director for Shop.org) said. The electronics retailer has also seen a lot of traffic to the store for online returns, which results in new sales.
The Web site not only works in concert with stores, but also with catalogs. Mr. Silverman said that catalogs are evolving and that there is often a spike in online sales just after a catalog drops."
No comments:
Post a Comment