Tuesday, September 19, 2006

Online Activities Often Drive In-Store Sales

In a recent survey by The Multi-channel Shopping Transformation Study, The e-tailing group/J.C. Williams Group/Start Sampling , 2006, a sample group of consumer where asked, How frequently do you shop in the following ways?  Below are the behaviors that the survey respondents indicated that they were very to somewhat frequently performing:

  • Go to the store, then buy online - 19%
  • Browse a website then buy in-store - 37%

 

  • Receive an email, then buy online - 15%
  • Receive a coupon then buy in-store - 60%

 

  • Read a newspaper circular then buy online - 15%
  • View a newspaper circular online then buy in-store - 34% 

 

  • Receive a catalog and buy online - 36%
  • Receive a catalog and buy in-store - 25%

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