Actual Web-to-Store Data From A Leading Retailer - Amazing Results

Here is some new and very interesting W2S research that one of the largest retailers in the world recently conducted. This retailer found that those customers that visited their online circular site were on average:

• Conducted 47% more store transactions than the regular customers that did not view the online circular.
• Visited a store 32% more than the regular customers that did not view the online circular.
• Spent 26% more overall (total spend over a 12 month period) than the regular customers that did not view the online circular.

This research was based upon a 12 month slice of data that included all household purchases.