New Research About People's Awareness That FSIs / Inserts Are Available Online

In a new study that was just released by the Newspaper Association of America (Internet Shopping & Advertising Study -- Consumer Usage of Newspaper Advertising 2006 - Prepared by MORI Research) some very interesting conclusion were found about the general public's awareness that FSIs / Inserts / Circulars are available online...

"Awareness of Online Inserts: Almost half of online shoppers said that they have seen or checked online versions of newspaper advertising inserts that are available at some store Web sites. Young adults, especially women age18-34 (57 percent), are more likely to have seen online preprints. Awareness also is higher in the Northeast (52 percent) than the Western (42 percent) census regions.

Question: Some companies who advertise in newspaper inserts make the same information available online. That is, you might go to a store’s web site, enter your zip code, and see pictures of the same insert that appeared in your local newspaper. Have you ever seen or used a feature like this on any store’s web site?

Aware that Inserts Are Available Online

• Yes, have seen or used this type of feature online = 47%
• No, have not seen or used this type of feature online = 52%
• Don’t know = 1%
  

Base = Adults who shopped online in past 30 days"