Interesting Multi-Channel Retailing Trends

Just was reading my email, and ran across a report from Forrester called Best Practices in Multichannel Retailing 2006. Some of the top line conclusions of this found that:

• 88% of all online consumers will use the internet to research products.
• Cross-channel shopping is quickly becoming a mainstream activity; more than half of online Gen Yers, Gen Xers and Younger Boomers engaging in online research behavior.
• Multi-channel retailing has been a “nice-to-have” capability. With consumer adoption of technology, specifically the internet, multi-channel will be a “must-have” capability over the next 2 years.