Monday, October 15, 2007

Creative Way At Bridging The Online And Offline World Together

In the past I have posted about TargetLists before, but this technology just gets more integrated and richer with time. It really is Amazon's gift list on steroids with a store based focus. The potential user applications abound for this as it really does offer a utilitarian tool to helping people better communicate and manage things they want or need to buy.

Target adds online and offline gifting and shopping list technology

Target Corp. has introduced a gift and shopping list tool that can be used online or at in-store kiosks. TargetLists is designed to enhance the process of creating or shopping from a list wherever consumers choose to shop. Accessible online at, shoppers can browse products, create lists, add items or track items purchased, and share lists with family and friends. To browse and select items, list creators can scan an item’s barcode in-store or click on the item they want to add online.

Gift-givers can visit their local Target store to purchase gifts or shop from an online list where items can be purchased, wrapped and shipped. Target is No. 19 in the Internet Retailer Top 500 Guide.

To ensure gift recipients get what they want, they can add specific information about an item in the Comments section, offer general details to gift-givers about the items such as favorite colors or themes in the Message section, and add notes such as whether items are available exclusively online or in-store in the Notes section. List makers also can store future gift ideas, track items purchased, find other people’s lists, and e-mail their lists to friends and family.

Guests can make their lists open to public viewing or keep them private and accessible only with a user ID. In addition, there are no limits to the number or kinds of lists that guests can create.

“TargetLists is a unique tool for our guests who are either creating lists for their shopping needs or who want a little extra inspiration when choosing a gift,” says Gina Sprenger, senior vice president, merchandising. Shoppers also can access Club Wedd and Target Baby registries via the TargetLists web page and the in-store kiosks.

1 comment:

chicks said...

Another overlooked method - something similar to 800-goog-411, but instead of finding stores, find nearest product from SKU in Sunday ads. Call an 800 #, enter your zip and the SKU, response will be nearest store with the item in stock, and quantity in stock.

A good bit more sophisticated would be voice finder similar to ShopLocal's online search, which returns nearest store carrying a named product, like "xbox 360", with pricing and possibly availability.