Alexa.com Shows ShopLocal Being THE Black Friday Shopping Resource

I am sick off all of this talk about cyber-monday being the most heavily trafficked day during the holiday season. It is just not true. Not even close, according to JupiterResearch Internet Shopping Model (11/06 - U.S. Only) which sites Black Friday and Thanksgiving as the heaviest online traffic days. This makes a lot of sense here at ShopLocal, as both our internal web logs and Alexa reporting show this exact same trend where the peak traffic days are these two and NOT cyber-monday.