Frequent Online Circular Users Are Also Frequent In Store Shoppers

Based upon a ShopLocal customer research study that was conducted in Q4 of 2006 (n=37,500) across 32 retailer web sites spanning multiple categories, it found that those users that consumed localized in-store sale information online were more likely to visit a retail store location and do so at a higher frequency than those users that did not see this in-store sale information. This to me is just another validating data point that proves the web to store behavior happens at a measurable and impactful rate.