With the ever increased hype of the growing number of Americans that are online today (7 out of 10), the increasing penetration of high speed Internet connections, rapidly rising uses of rich-media application, there is no doubt that most retailers are still focused on e-commerce purchases. This just does not make any sense. Currently 96% of retailer dollars are still spent at brick & mortar businesses. This means all e-commerce purchases only account for 4% of retail sales.
What this simply but insightful statistic indicates is the vast majority of consumers prefer to research online but buy in a local store. The web is increasing becoming more localized which has resulted in a large increase of the quantity and quality of vertical shopping search services. These online players are attaching record numbers of smart, sophisticated shoppers who know what they want and are ready to buy.
The bottom line is, turning online browsers into in-store shoppers represents an incredible opportunity for smart advertisers and retailers.
This blog will attempt to keep its audience informed of recent research into the demographics and online behavior of shoppers who use the Internet to research their purchases, outlining the trends propelling the increasing importance of the Internet in the shopping process, and explain the best practices regarding how retailers can turn online browsers into in-store shoppers.
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1 comment:
Thank you to tell me, about your site is great.
Walter
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