Saturday, November 12, 2005

Web -> to -> Store -> to -> Web

Multi-channel retailing is finding a new platform at ShopLocal.com, which this month launches a redesigned site that extends its web-to-store shopping model into e-commerce. The site, which has hosted local promotional content including store circulars and localized newspaper ads that shoppers can view by ZIP code, now also provides direct links to opportunities to buy the featured items online.

Read full article as published by Internet Retailer

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