Tuesday, January 17, 2006

W2S Shoppers Spend 60% More Than eCommerce Shoppers

Here's some (un)sourced research I found. It fits with general benchmarks that I have seen, but I do not know the specific creator of this information...

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Online shoppers are not only buying online, but using the internet as their major source of buying decisions, creating a new category of profitable shoppers (Web-to-Store) who are spending on average 60% more from Web to Shop than online or shop-based alone.

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