Old School Web To Store Stats - Circa 2001

Here is some old research that really shows that a few folks saw the potential of how online research could severely impact offline shopping. Talk about disruptive technology on such mediums as print & broadcast.

• Research/product information is the top reason (after email) Internet users go online.
• The Strategis Group, Inc. , Midyear Report 2000
• Consumers who visit a retailer’s web site and then buy from the retail store spend 33 percent more on an annual basis in-store, compared to the retailer’s typical store customers.
• National Retail Federation, Channel Surfing: Measuring Multi-Channel Shopping
• Seven dollars are spent offline, as a direct result of online research, for one dollar spent online.
• Jupiter Communications, June 2000