Here is some proprietary research that WebCollage has put together on the role that online has over off line sales...
According to WebCollage research, in store purchases increase when marketer content is available. In tests where half the audience saw the additional content online and half didn't, Mr. Alpert said, there was a 6% to 15% increase in shopping-cart value among those who had access to the content (done via A/B testing - conducted across hundreds of thousands of consumer visits on channel partner websites ). This research also sited that more than three-fourths of consumers research products online before they buy, and they're twice as likely to do so on a retailer's site as on a manufacturer's site.
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