It's Rare That Two Independant Research Companies Agree - Espcially Forrester & Jupiter

So I am still really amp'd up that another credible research source (Forrester) has also concluded independantly that "almost $400 billion of store sales — or 16% of total retail sales — are directly influenced by the Web as consumers research products online and purchase them offline. This will grow at a 17% CAGR over the next five years, resulting in more than $1 trillion of store sales by 2012." This research is exactly inline with what Jupiter released a few months ago. A few other interesting sound bites from this new Forrester report are:

• Slightly more than half of online consumers have researched a product online and then purchased it offline in a traditional brick-and mortar location.
• 45% of W2S shoppers say that they buy additional products once in the store, spending on average $154 in incremental purchases.
• Offline sales not influenced by the web will decrease by 24%
• Cross-channel sales (web 2 store) will grow to 38% of total retail sales over the next five years

Source: Forrester report titled, "The Web’s Impact On In-Store Sales: US Cross-Channel Sales Forecast, 2006 To 2012"