Forrester Reports On The Web’s Impact on In-Store Sales

In a fresh report posted today by Forrester titled, "The Web’s Impact On In-Store Sales: US Cross-Channel Sales Forecast, 2006 To 2012", it reports on the web's impact on in-store sales:

• Estimates that $400B of store sales (16% of total retail sales) directly influenced by web

• Will grow at 17% CAGR over the next five years; $1T of store sales by 2012

• eCommerce sales equal 11% of total retail

• Cross-channel sales equal 38% of total retail