A client of ShopLocal just asked this question, so we all did some digging. It had been awhile since we aggregated all of the unique visits that occur across the many online catalog/circular sites that ShopLocal hosts. Currently (July '07), we are seeing about 18 million unique visits to this localized, in- store promotional content per month. Now during the busy season (holiday shopping period), this number will grow to about 40 million unique visits per month, with much of this spike happening over a very short period of time (talking about capacity planning being important!)
These figures are of course not fully representative of the entire marketplace as they only take into account the traffic and visitors that ShopLocal hosts (yes, unfortunately there are a few other competitors out there that do something similar - although light years behind as far as reach, distribution models and user experience)
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