Which Are The Fastest Growing Market Segments For Multi-Channel Shopping?

A colleague here was recently pouring over the much talked about multi-channel Forrester report. Below is a graph of the exact data from this report (minus the automotive category since it completely dwarfs the rest as it currently is, and will remain at over 50% of the market for the next five years).

What he found was that there was an unexpected category with a high growth rate. Home Décor/Appliances. In only 2.5 years, it will surpass Consumer Electronics and become the #1 category (aside from automotive). This is fairly shocking considering the strangle hold that CE and computers have online and cross-channel (ex. the electronics retailers were and still arguable are the farthest along with buying online, picking up in store).

Grocery is a little more hockey stick and won’t catch the Home Décor/Appliances category for another 6-7 years, but this is old news for you regular readers as I have already posted about this exact topic.

Finally when looking at this data, the Tools/Hardware/Garden and Apparel categories also look like good mid term growth markets for bringing multi-channel solutions to.

(figures are in thousands)