The Buying Decision Making Process Is Not A Funnel Any More

Here is a little challenge to my (and probably your) thinking. We’ve always imagined the purchase process as a funnel – but it’s not. New technology allows consumers to gather information at all stages of the purchase process. Half of all consumers are still gathering information from a variety of sources right up to their point of purchase. Wow, that really does shake up my mental thought process of how I think about leading a user towards conversion.