Here is some interesting research from Yahoo! Search Marketing that talks about how searchers make up their minds online & are less likely to change them when actually going offline to make a purchase. It indicates that these users that are searching online and ahead of time and are building their expertise prior to purchase, that this group is less likely to change their mind about the product they wanted while shopping offline.
Source: Retail Fluency Report, Summer 2005
CMO Council, in partnership with ConsumerEdge Research Group
Target: Offline Purchasers of Consumer Electronics (Digital Camera, Computer/Laptop, DVR/DVD player, Printer, TV purchasers)
Significant difference at a 95% confidence level
No comments:
Post a Comment