1. Phil Cara, director of Yahoo Consumer Direct, was recently quoted for saying:
"We (Yahoo!) get insights and then advise on best practices. For example, when rich media became popular, we did a side-by-side comparison of all the results and saw that there was a better than 50% higher result from those campaigns that included rich media. So we were able to improve our product by including rich media at no additional cost in more campaigns."2. New research from eMarketer that suggests that rich media display ads will grow from about $1 billion per year to over $7 billion by the year 2011
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