Monday, June 25, 2007

Is There A Market For Grocery Services Online?

Two quick thoughts on this topic of bringing more local grocery information to the web, which has been greatly discussed around here at ShopLocal. According to Forrester Research...

1. A lack of access to online grocery services is a major reason that 90% of web shoppers don't purchase groceries online.


2. Over the next five (5) years, grocery is predicted to be the fastest growing category in which the web directly influences in-store (and for that matter multi-channel) sales.


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