Are Consumers Using Online Or Offline Sources Of Information?

One more quick post from a nugget of knowledge from Greg Sterling. The below chart shows that consumers are inclined to use both offline and online sources of information. This really speaks to the fact that retailers need to equip consumers with valuable research type information across both store and online channels. It is not a question of which one, rather it needs to be both - always.

Source: Yahoo!-OMD (2006) n=4,301 US adults