Innovative Local Promotional Content Integration With Staples & DisneyFamily.com

OK. So if you are interested, here is how to navigate to a really innovative program that mashes up the local promotional circular content for Staples and places this content in a highly integrated manner within a top tier publisher web site - DisneyFamily.com Hat's off to the Staples and Beyond Interactive team for stepping out and taking a risk and being innovative. It's great to see a leading edge advertiser and agency that want more than search terms and display ads, and are looking for ways to reach their customers in an authentic manner right where they are. I really see this as a great step forward in blending advertiser content with publisher content. It's the concept of the 'AdZine' right? Part advertising, part useful information. Sounds like a recipe for some serious success.

So once you are at the homepage of the site (www.disneyfamily.com), click on the 'All Tools' tab to get things started...


Then click on the 'Staples' section within this menu...


That will bring up a Staples online circular specific navigational element. You then need to pick either a brand of interest (first drop down) or a category of interest (second drop down)...


Once you select what local circular content you want to view, you will finally get the rich localized promotional content brought back right within the overall DisneyFamily.com site shell.