Updates On Walmart's Site To Store (S2S) Program

Here are a few quick facts that were 'published' at the Internet Retailer 2007 expo by a top Wal-Mart exec...

1. 2/3 of all (web) site to store shoppers were already in a (physical) Wal-Mart store weekly.
2. Sales through this program have doubled since it's introduciton in March 2007.
3. By driving people back into a phyiscal store, these same shoppers have been found on average to spend an additional $60 in the store while there to pick up their original order. Therefore this program has been found to drive additional sales (larger basket size) and more frequent store trips.
4. There is already a program in place to start bringing in-store stock availability to the web site. Currently in phase #1, Wal-Mart is bringing in 600 SKUs of inventory status, all within the electronics category (for major ticket items)