Quick Fact Pact - Some More Multi-Channel Research To Support Your Cross-Channel Marketing Efforts

Several recent studies suggest that:

1. In the 90 days before making a purchase, 87% of adults research
   the product online. (Source: BigResearch CIA, June 2006)
   
2. Multichannel shoppers might be more attractive to retailers than single-channel customers. A study by DoubleClick found that 65% of consumers were multichannel shoppers and their size was increasing at about 16%.
   
3. Forrester Research found that more than two-thirds of the consumers search products online, but make a purchase offline.
   
4. A study by JC Penney found that its customers who use all three channels (store, catalog and the Web) spent $887 per year compared to $150, $195 and $201 spent by customers who only use the Web, store, and catalog, respectively.
   
5. Another study by McKinsey & Company found that, on average, retail customers using multiple channels spent about 20-30% more than customers using a single channel.