Platinum Guild International Uses the Internet to Bring Customers Into Their Store

Here is yet another "case study" of another "store" that has realized the importance of having a web site presence that focuses on research and information, as a way of preparing and driving people into local stores at a later point. On an interesting side note, it was great so see that the presenter of this 'case study' (Jenny Luker, PGI senior vice president) actually used and referenced some of the ShopLocal W2S research that we published in the past.

To read the whole news story, go to: http://www.jckonline.com/article/CA6448208.html