Converged software solutions are beginning to make it possible for a multi-channel retailer to provide to their customers product information, customer service, shopping experience and order fulfillment throughout all areas of their business. While in the past, most retailers adopted a very compartmentalized approach to their online and store channels, consumers are now being trained to expect retailers to be able to do actions like: buy online --> return in store or order in-store via a kiosk --> get the item shipped to your home for free. The number of consumers performing these types of web-to-store (W2S) behavior will continue to increase, so there is now a real incentive for retailers to begin to offer these types of services to their consumers. My prediction still stands that ntegration of systems, channels and processes will continue to be one the key driving forces in retail over the next 5-7 years.
To read the entire store, go to: http://www.catalogsuccess.com/leadstory/285803600896825.bsp
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment