Target during the week on 04/16 - 4/22 is running a very interesting concept. Instead of not offering their online guests any online specials and deals on their very successful online weekly ad site during a week were no regular Sunday circular/FSI was produced, Target took one another small step forward to bridging the web - to - store divide. The online marketing team @ Target decided to create unique web only content for this one week period. What makes this innovative is that the marketing department was not constrainded with the typical limitations of the circular print production process. Rather the team was able to explore new presentations of local in-store sale content to their online guests. I am really excited for this concept to catch on with other retailers as it opens up new doors for content creation and publication (by not having to follow the newspaper ad / FSI model of creating localized sale information).
To check it out, go to: http://target.shoplocal.com/target/
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment