More W2S Shopping Research Data

Here are some interesting results from a W2S study that Schulman, Ronca, & Bucuvalas, NY did for the The Olympian newspaper in December 2003:

- 2/3 of online adults engaged in Web-to-Store shopping in Q4 of 2004.
- Web-to-store shoppers say they saved an average of 8.1 hours of shopping time in the last 3 months by conducting online research before making local shopping trips.
- For every dollar spent online, Web-to-Store shoppers spend $1.60 offline.
Retailers prefer newspaper sites.
- Sixty-five percent of retailers report that newspaper web sites are efficient in assisting them in meeting marketing needs compared with other sites.

Nothing new or suprising here, but again just another source confirming all other research being done on this topic.