ShopLocal.com Survey Finds That 37% of Consumers on Shopping Site Plan to Make Web-to-Store Purchase Within Two Weeks

Proving that what consumers browse and research online leads to actual in store purchases has always been a very difficult challege for anyone in the W2S industry. ShopLocal has tried numerous intiatives to help gage and quantify these types of purchasing behaviors. In the past, the ShopLocal team has looked at special W2S coupon redemption rates, bumps in in-store (physical) traffic, puchase data collected from private label credit cards, web surveys and a host of many other techniques to capture this elusive data. Well the team is at it again and by working with the Dieringer Research Group, it has come up with some very insightful information on how many people actually take action (eg make a purchase) based upon being presented with localized product and store information. Below is the full press release that was put out yesterday that has some finer detail of the survey findings:

Chicago - April 25, 2006: ShopLocal, LLC, the leading provider of Web-to-store (W2S) and e-commerce marketing solutions for retailers announced today that in a recent ShopLocal survey conducted by The Dieringer Research Group, 37% of ShopLocal.com consumers planned to make a Web-to-store purchase within fourteen days of visiting the site.

This proves the ROI on local shopping search and information," said ShopLocal CEO, Brian Hand. "The survey about ShopLocal.com speaks to a larger retail and search trend; when consumers are presented with relevant localization on the Internet, they feel empowered to go out and shop their local stores."

The average reported spending by survey respondents was over $250 and 70% of those shoppers purchased other products at local stores besides those they originally researched. Top categories of additional products purchased included "Food and Beverage," "Household Products," and "Health and Beauty." 30% of respondents also indicated that using the Web site influenced the selection of the bricks and mortar store where they finally made their purchases.