Just read an intersting article that details some of the partnerships that Local.com is doing these days to build out its local search service. From pay-per-call, to reviews, to local shopping cotent Local.com seems to be gathering, organizing and making this fragmented information useful to users looking for relevant answers to their questions. Personally, I am most excited about the potential of pay-per-call advertising, as it is currently demanding costs from about $10 - $25 per qualifed call. That is some serious cash when compared to cost-per-click models that typical range from $0.10 - $0.60 cents per click.
For more info goto: http://www.searchenginejournal.com/?p=3204
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